by The 4Change Team | Jul 21, 2023 | Uncategorized
The Barbie marketing team is not just making history, they’re rewriting the marketing playbook. Big-budget films always make headlines, but The BarbieMovie has shattered expectations with a jaw-dropping $100 million budget. This groundbreaking investment has set...
by The 4Change Team | Jul 6, 2023 | Uncategorized
‘Sustainable marketing’. It seems like a complete oxymoron if there ever was one. Consumerism has driven the planet towards its tipping point, and if marketing continues through its traditional methods we’ll go past the point of no return. But in order to tackle the...
by The 4Change Team | Jun 30, 2023 | Uncategorized
Every June, companies all over the world change their logos to rainbows in celebration of Pride – a global celebration of the LGBTQIA+ community and their cultural, political, and environmental impact on the world. During Pride month, our Instagram and LinkedIn...
by The 4Change Team | Jun 6, 2023 | Uncategorized
Although previously associated with trending dances and entertaining challenges, TikTok has now become a powerful Social Media channel with an experiential community that is changing the digital marketing sphere. Whether you believe TikTok can benefit your brand or...
by The 4Change Team | May 22, 2023 | Uncategorized
The fight against the climate crisis is no longer the remit of activists and NGOs. Around the world, businesses are becoming more and more aware of climate change, sustainability and social issues. This shift has created an opportunity for brands and marketers to...
