Our Insights

Halloween aside, the world is full of scary sustainability stories. We at 4Change prefer to keep things positive when we look towards the future, and the purpose-driven people building it. Check out our favourite conscious news stories from October 🥰🥰...

Greenwashing stands as one of the foremost issues and challenges within the realm of sustainability marketing.  Companies overstating sustainability initiatives, or misleading people around their positive environmental or social action is hindering real change being...

Another month (almost) done, another round up of the best sustainability news stories right here 👇 ChatNetZero: AI for driving sustainability transparency? ChatNetZero, unveiled during New York Climate Week, is an app designed to shed light on ‘green...

Is summer… over? We think we’ve still got a little bit of sun left to enjoy. But even better, some of the most uplifting sustainability stories from the past month. Stay positive. The Ocean Cleanup removed 25,000 pounds of rubbish from the Great Pacific Garbage Patch...

The Barbie marketing team is not just making history, they're rewriting the marketing playbook. Big-budget films always make headlines, but The BarbieMovie has shattered expectations with a jaw-dropping $100 million budget. This groundbreaking investment has set a new...

‘Sustainable marketing’. It seems like a complete oxymoron if there ever was one. Consumerism has driven the planet towards its tipping point, and if marketing continues through its traditional methods we’ll go past the point of no return. But in order to tackle the...

Every June, companies all over the world change their logos to rainbows in celebration of Pride - a global celebration of the LGBTQIA+ community and their cultural, political, and environmental impact on the world. During Pride month, our Instagram and LinkedIn feeds...

Although previously associated with trending dances and entertaining challenges, TikTok has now become a powerful Social Media channel with an experiential community that is changing the digital marketing sphere. Whether you believe TikTok can benefit your brand or...

The fight against the climate crisis is no longer the remit of activists and NGOs. Around the world, businesses are becoming more and more aware of climate change, sustainability and social issues. This shift has created an opportunity for brands and marketers to...