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The Age of Authentic Marketing: Why Brands Need to Get Real

The Age of Authentic Marketing: Why Brands Need to Get Real

Brand authenticity is something most companies want to radiate, yet I see so many business owners fail on this mission. Some fall short in their messaging, others make false promises, and most fail to stay true to who they really are. In today’s age, marketing should...

How To Build a Professional But Authentic Personal Brand

How To Build a Professional But Authentic Personal Brand

Branding is a very common concept in the business sphere; however, most business owners and their teams don’t pay half as much attention to personal branding. Personal branding can help open many doors and in this article, we will dive into what a personal brand is...