Our Insights
Sharing tips and insights related to impact-driven business, sustainability news and conscious marketing.
Memes and Marketing: Are you breaking the law without knowing It?
Remember that DVD pirating advert from the early 2000’s? “You wouldn’t steal a car. You wouldn’t steal a handbag.” Believe it or not, copying pirated memes off the internet is illegal! Ever since their birth (thought to be as far back as 1921!) memes have been...
Kicking Off a Conscious Tournament? Let’s Explore Euros 2024 and Sustainability
30.95 million people watched the 2020 Euros final. That’s a lot of people As the second biggest football tournament in the world kicks off this weekend all eyes turn to Germany for a month-long festival of football. The Euros promises to be one of the most ambitious...
Sustainability News Round Up | February
February - the month of commercialised love, too many pancakes, and a LEAP YEAR! Here's some of the wonderful things that happened this month in the sustainability world. From a game-changing move from England's Premier League clubs and the infrastructure upcycle of...
Conscious News Round Up | January
There’s already a lot to feel positive about for sustainability progression in 2024. From thriving biodiversity to people driving production and politics, we’re hoping for a year of creativity and innovation towards a future that feels conscious. Salford Showcases...
2023 Conscious News Stories Shaping the Outlook for 2024
2023 has been a turbulent year in many ways but as we strive for sustainability and regeneration across processes in each and every industry worldwide, there are some ways in where this year is setting up our future for a more positive outlook. Here’s how the...
Conscious News Round Up | November
We can't quite believe we're onto our penultimate news round up of 2023, but here we are. We are firm believers in using positive communications as a tool to inspire and drive action. Sharing ‘feel good news’ is part of this commitment. Here are some of our favourite...
Impact Reports and Sustainability Dilemmas – Communicating Progress and Potential in a Way That Resonates
In an age of information dominated by climate crises, environmental concerns and social imbalances, ‘sustainability’ has simultaneously emerged as both a guiding principle and overwhelming concept for individuals and organisations alike. As a society, we are having...
Conscious News Round Up | October
Halloween aside, the world is full of scary sustainability stories. We at 4Change prefer to keep things positive when we look towards the future, and the purpose-driven people building it. Check out our favourite conscious news stories from October 🥰🥰...
Sustainability Marketing in the Age of AI: Navigating Greenwashing and Leveraging Intelligence
Greenwashing stands as one of the foremost issues and challenges within the realm of sustainability marketing. Companies overstating sustainability initiatives, or misleading people around their positive environmental or social action is hindering real change being...
