by Johanna Andersson | Oct 10, 2023 | Uncategorized
Greenwashing stands as one of the foremost issues and challenges within the realm of sustainability marketing. Companies overstating sustainability initiatives, or misleading people around their positive environmental or social action is hindering real change being...
by Johanna Andersson | Sep 29, 2023 | Uncategorized
Another month (almost) done, another round up of the best sustainability news stories right here 👇 ChatNetZero: AI for driving sustainability transparency? ChatNetZero, unveiled during New York Climate Week, is an app designed to shed light on ‘green...
by Johanna Andersson | Aug 31, 2023 | Uncategorized
Is summer… over? We think we’ve still got a little bit of sun left to enjoy. But even better, some of the most uplifting sustainability stories from the past month. Stay positive. The Ocean Cleanup removed 25,000 pounds of rubbish from the Great Pacific Garbage Patch...
by The 4Change Team | Jul 21, 2023 | Uncategorized
The Barbie marketing team is not just making history, they’re rewriting the marketing playbook. Big-budget films always make headlines, but The BarbieMovie has shattered expectations with a jaw-dropping $100 million budget. This groundbreaking investment has set...
by The 4Change Team | Jul 6, 2023 | Uncategorized
‘Sustainable marketing’. It seems like a complete oxymoron if there ever was one. Consumerism has driven the planet towards its tipping point, and if marketing continues through its traditional methods we’ll go past the point of no return. But in order to tackle the...
by The 4Change Team | Jun 30, 2023 | Uncategorized
Every June, companies all over the world change their logos to rainbows in celebration of Pride – a global celebration of the LGBTQIA+ community and their cultural, political, and environmental impact on the world. During Pride month, our Instagram and LinkedIn...
