by The 4Change Team | Jun 6, 2023 | Uncategorized
Although previously associated with trending dances and entertaining challenges, TikTok has now become a powerful Social Media channel with an experiential community that is changing the digital marketing sphere. Whether you believe TikTok can benefit your brand or...
by The 4Change Team | May 22, 2023 | Uncategorized
The fight against the climate crisis is no longer the remit of activists and NGOs. Around the world, businesses are becoming more and more aware of climate change, sustainability and social issues. This shift has created an opportunity for brands and marketers to...
by The 4Change Team | Apr 2, 2023 | Uncategorized
Brand authenticity is something most companies want to radiate, yet I see so many business owners fail on this mission. Some fall short in their messaging, others make false promises, and most fail to stay true to who they really are. In today’s age, marketing should...
by The 4Change Team | Mar 6, 2023 | Uncategorized
Branding is a very common concept in the business sphere; however, most business owners and their teams don’t pay half as much attention to personal branding. Personal branding can help open many doors and in this article, we will dive into what a personal brand is...
